PRICE IS TOO HIGH? Price is too much? Overpriced?
Posted on July 12, 2016 / BlogHow can that be? They are the same model... or they are the same size. Or it's for the same service. They are both the same thing... or is it? How can there be such a price difference? That price is way too high? OR IS IT? While it may not be so "obvious", some suppliers may indeed have difference costs of doing business, more insurance, more levels of quality assurance, better service protocols, different values of their overhead - or even just different markup percentages as per their calculations for what they need to stay in business, let alone prosper some. When all is said and done however -- one really CAN NOT get SOMETHING for NOTHING. There is a natural law of business balance that will always be maintained. At least over time. If you are into "WIN-LOSE" deals - then the game becomes one of trying to (consciously or not) "outwit", if not even "fool" the other into LOSING and you winning? Though less and less these days - it is a "game" that still gets played. All too often however, it is played at the detriment of BOTH parties. If you "take from another" to advance your agenda, you are definitely in a competitive mode -- and, inevitably, a time will come when either the cards will be reversed, or sooner yet, even the one you contracted with - may just not be able to (satisfactorily) fulfill his/her obligation or promise. And then, NOBODY wins. This is not naive. It's part of our natural laws. The Golden Rule. What we sow we reap. What goes around comes around. If one is of a CREATIVE perspective - then it's more about COLLABORATING TO FIND THE BEST SOLUTION for the product or service need, with a WIN-WIN agenda; while staying within the allowed resources (funds available), and also taking into account as much of a "longer" term perspective as one can. Cost over time must be part of the initial cost! For example, cost/value changes like: after the sale/service maintenance costs, the appreciation or depreciation in value of the asset, the actual use value (which may not be quantifiable per se), the profit from use value if a business of any kind, any future "changes" costs, insurance costs, "recovery costs", etc., etc. If you don't do, even a bit, of that exercise analysis - you may very well be in for some fairly large "ADD ON" costs in the future -- and those are inevitably and effectively PART OF YOUR (accrual) COST "TODAY"! Over and above those considerations, one must be as sure as one can be that the comparison of quality, features, benefits, between your choices, are indeed "apples to apples"!!! It's easy to say that yes - this 4 wheel drive pick up is $25,000$. And that 4 wheel drive pick up is $27,000, so I'll buy this one. But are they really the same? With regards to a building: Is a 40 x 60 building going to be the same price regardless of what it's made of? How it's made? For what it's made for, or even by who it's made? etc.? There really are dozens, if not hundreds, of "options", and "features", and "benefits" that you can put in, or out, of a building package (initial) price offer. And in each of these they may, or may not, be a SERVING benefit for you. If you don't need to have enduring strength to withstand the wrath of our sometimes harried climate conditions - then maybe you don't have to have that pre-built in and therefore pay for it! If you don't need to have things designed in to make life easier and quicker for you or your builder when you install, refine, modify, or even later upgrade, retrofit or remodel, then why have those features priced in now? These can be the very reason why the prices differ. Furthermore, do you know the value or even the potential VALUE that each special feature has? If no, is it therefore really MORE EXPENSIVE? What are you comparing? What if certain options can actually save you hours and hours of time in install? What if it saves you hundreds if not thousands of dollars in extra materials, or hired hours; - or what if they can save you hundreds if not thousands in energy costs? Making it less costly a bit later on!?? What if it saves you unnerving, debilitating stress, unfathomable worry and even heart ache! What price do you put on that? This is not to say all suppliers or service people will not have YOUR overall best interests at heart. From experience one can say that at least half will, -- maybe even 75% if you are optimistic! But the challenge then is which 50 or 75%? How will you know? How can you tell? Just because the representative is happy, sincere, polite and kind (which is not always the case anyway) -- does that make the product or support the ONE FOR YOU? There is POWER in education... and there is even MORE POWER in using the "education/information"... One of the BEST ways to get VALUE for your hard earned money and time --- as well as peace of mind -- is education... information. It almost always is worth the investment of your time. Be an informed purchaser. And, if you can find it, it's even better if you have a TEAM you can trust, who has experience, is passionate about their vocation, loves to do what they do and is sincere about being of selfless service. And as a bonus, if you do have that kind of support - that will surely make a huge difference in your overall stress level and well being ---- now, how much is that worth? Yes, BE informed! Cheers, ICS